Do you produce or sell craft beer but struggle to stand out from the competition, build a strong brand, and increase your sales?
Do you produce or sell craft beer but struggle to stand out from the competition, build a strong brand, and increase your sales?

Beer Marketing
The Marketing Manual for Craft Beer Industry

Beer Marketing
The Marketing Manual for Craft Beer Industry
Beer Marketing helps you manage your marketing activities independently, even if you're starting from scratch and working with a limited budget.
Beer Marketing helps you manage your marketing activities independently, even if you're starting from scratch and working with a limited budget.
This practical guide is designed for:
This practical guide is designed for:
What will you find in Beer Marketing?
What will you find in Beer Marketing?
What will you learn with Beer Marketing?
01
Promotion Strategies
02
Simple and Useful Tools
03
Practical Tips
“I tried to create not the usual theoretical brick, but an immersive, engaging and enjoyable book to read, like a conversation between friends over a beer.”
— Cristina, author of Beer Marketing
“I tried to create not the usual theoretical brick, but an immersive, engaging and enjoyable book to read, like a conversation between friends over a beer.”
— Cristina, author of Beer Marketing
What readers are saying
What readers are saying
A clear and straightforward book. Practical, direct, and full of ideas I was able to apply right away. I realized my strategy was seriously lacking, and I understood how to redefine it by changing the way I communicate and promote myself, with more attention to the right channels. I would recommend it to anyone who wants to grow their presence in the beer industry.
Jason
It’s not enough to make good beer; you also need to know how to tell its story, and in the manual Cristina explains this very well, without complicated terms but with concepts you can immediately apply. Finally, someone who explains how to improve your image and communication—concepts that go far beyond simply having a social media page. A very useful resource!
Thomas
A light and easy-to-read manual. It’s not just theory: it includes real examples, suggestions, and tools you can use independently. It helped me rethink and improve my project’s identity, identify who to target, and how to approach them. Each chapter provides useful, practical information that can be applied immediately. This book is worth far more than its price!
Oliver
A clear and straightforward book. Practical, direct, and full of ideas I was able to apply right away. I realized my strategy was seriously lacking, and I understood how to redefine it by changing the way I communicate and promote myself, with more attention to the right channels. I would recommend it to anyone who wants to grow their presence in the beer industry.
Jason
It’s not enough to make good beer; you also need to know how to tell its story, and in the manual Cristina explains this very well, without complicated terms but with concepts you can immediately apply. Finally, someone who explains how to improve your image and communication—concepts that go far beyond simply having a social media page. A very useful resource!
Thomas
A light and easy-to-read manual. It’s not just theory: it includes real examples, suggestions, and tools you can use independently. It helped me rethink and improve my project’s identity, identify who to target, and how to approach them. Each chapter provides useful, practical information that can be applied immediately. This book is worth far more than its price!
Oliver
Beer Marketing Author
I am Cristina Alberto, and I work in marketing, particularly digital marketing. Since 2018, I have mainly focused on the craft beer industry, a field I became passionate about during my first assignment at a brewery.
Over the years, I have worked alongside breweries, pubs, beer shops, and distributors, helping them build their brand, reach new customers, and stand out in an increasingly crowded and competitive market.
My book Beer Marketing was created with the aim of helping those with limited resources who cannot afford large investments to promote their business or project, offering a practical and accessible tool that provides the basics of marketing so they can start taking their first independent actions.
Beer Marketing Author
I am Cristina Alberto, and I work in marketing, particularly digital marketing. Since 2018, I have mainly focused on the craft beer industry, a field I became passionate about during my first assignment at a brewery.
Over the years, I have worked alongside breweries, pubs, beer shops, and distributors, helping them build their brand, reach new customers, and stand out in an increasingly crowded and competitive market.
My book Beer Marketing was created with the aim of helping those with limited resources who cannot afford large investments to promote their business or project, offering a practical and accessible tool that provides the basics of marketing so they can start taking their first independent actions.

Start today your Beer Marketing journey:

Start your Beer Marketing journey today:
Beer Marketing FAQ
In which formats is the book available?
The book is available in both Kindle digital version and print version, with a choice between paperback and hardcover.
What are the shipping and delivery times for the book?
The book is sold on Amazon, so shipping times and delivery methods depend on the platform.
When purchasing on Amazon, every stage of the order process (payment, shipping, delivery, as well as any returns and refunds) is managed directly by the platform. For any issues related to payment, shipping, or delivery, you should contact Amazon customer service.
Is it suitable even for those who know nothing about marketing, or is some basic knowledge required?
The Beer Marketing manual is designed to be accessible to everyone and to support both those who already have some experience and those who are starting from scratch with no prior knowledge or skills in marketing.
Can I get a preview of the book?
Yes! On the book’s purchase page, Amazon provides an excerpt of the manual that includes the first pages, where you can read:
- the table of contents
- the foreword
- the full first chapter
- the first pages of the second chapter
To view the preview, visit this link: https://www.amazon.com/dp/B0F8HNSP6N?asin=B0F8HNSP6N&revisionId=d9512e53&format=3&depth=1
If I have doubts or questions after reading the book, will I get support?
Yes, after reading the book we can stay in touch and you can receive further guidance and support from me.
Send me an email at: info@kristinka.it
Give your project a boost with the right marketing!
Give your project a boost with the right marketing!